Digital/Hannahlog

Digital advertising, gadgetry, and more.
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Not sure I am really ready for this…

Google’s augmented reality eyeglasses are going to include a camera and information pulled from Google’s location-based services, like Maps and Latitude.

Love this commercial - actually makes me want to go running…

My favorite Superbowl commercial. Maybe because I’m a little bit of a geek but overall it was slim pickings this year.

Online Ad Spending to Surpass Print for First Time in 2012 [STUDY]
For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers. According to a study released Thursday by eMarketer, online advertising is expected to generate $39.5 billion in sales this year — a 23.3% inc…

Microsoft demos a virtual dressing room at CES 2012 called Swivel. So what is it?  “Swivel is the first virtual Try-On system that allows shoppers to see how clothes and accessories look on them in real-time. At home or in store, Swivel doesn’t just replicate the excitement-inducing, sales-boosting brand interaction of a traditional fitting room, it also adds unique capabilities that make it a home run for any retailer.” http://www.facecake.com/swivel/ for more info.

A demo and examples of the advertising capabilities on the Smart TV platform via Samsung. If you are interested in the ad opportunities reach out to Yume, a video ad network, that has agreements in place with LG and Samsung for the ad real estate within the Smart TV environments.

What is Smart TV? A centralized location where apps, the internet, social media, and alternative video sources (Netflix, Hulu Plus, etc) can be accessed through an environment already built into your television. Here Jason Kim from Samsung speaks about the possibilities for advertisers.

Mashables Digital Predictions for 2012
It’s hard to believe all that came out of the tech world in the year 2011. From drastic changes in social media trends to unexpected company acquisitions — both startups and major corporations — it goes without saying that it has been a banner year for technology as a whole. We asked the s…